DEGREE PLANS IN VISUAL COMMUNICATION: BFA & MFA
Texas A&M University-Commerce has been an acknowledged leader in Visual Communication for over four decades. Numerous national and international awards attest to the reputation and creativity of our students and faculty alike. For many years Vis Com students have distinguished themselves in the New York-based One Show, CMYK Magazine, the American Advertising Federation (Addy) Awards, and the Adobe Achievement Awards. Students pursuing the BFA in Visual Communication complete their University Studies and art foundation courses on the main campus in Commerce. Advanced classes in art direction, copywriting, design, new media, and applied photography are taken at the Universities Center at Dallas (UCD) in downtown Dallas, a location that facilitates the entry of Vis Com students into the professional arena.
BFA in Art Direction
Students seeking a major in Visual Communication will pursue a BFA degree. The emphasis in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in printed, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product.
BFA IN DESIGN
The emphasis in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on a applied conceptual skill set through the development and application of creative process, conceptual thinking and visual problem solving. Courses focus on client driven projects such as packaging, paper systems and client visual branding development.
BFA in New Media
New Media provides a visual education based in computer application with requirement of strong conceptual design. Upon completion of design, storyboarding and conceptual courses, student choose either an interactive or high-end animation track of study. Specialized courses in interactive design, advanced web application, or modeling, rigging, and animation complete the student’s education and provide specialized skills in animation, visualization, interactive and multimedia design. Work from program alumni can be seen in feature films, professional studio demo reels, background design and complex website application.
ARTS MFA with an Emphasis in Visual Communication
The Master of Fine Arts degree with an emphasis in visual communication is focused on meeting the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in creative design innovation and problem-solving techniques, design business strategy, idealization and marketing, and prepare for a career in design education.
For more information please email Virgil Scott